Former Apple design chief Sir Jony Ive has revealed his newest venture, a collaboration with British audio model Linn to design a fiftieth anniversary version of its Sondek LP12 turntable.
The posh $60,000 document participant is the primary non-Apple {hardware} venture Ive is thought to have been concerned in since he and 4 different colleagues left the corporate in 2019 to discovered the design agency LoveFrom.
The premium piece of audio know-how options lots of the traditional hallmarks of an Ive-approved product, proper all the way down to the smoothed off aluminum edges, round components, and impartial, minimalist aesthetic.
Talking to Quick Firm, Ive mentioned he had owned a number of Linn merchandise through the years, explaining that “music has at all times been profoundly necessary to me.” He continued:
“So you may think about, I believe the primary consequential music participant that I designed was the primary iPod, and that started a journey of a number of generations of iPod, and a number of AirPods and music equipment. I really feel actually lucky to have gone the complete circle… so a few years on from my first go to to the manufacturing unit.”
Ive describes the LP12-50 as “a really light and modest venture for us that was actually motivated by our love and respect for Linn.” Certainly, in keeping with Quick Firm, LoveFrom accomplished the work professional bono, and has no contract or different monetary association with the corporate.
“There is a substantial share of our work which we do purely for the love of doing it,” Ive informed the web site, which famous that the design agency depends on its longer-term contracts with the likes of Airbnb and Ferrari to earn cash.
Since leaving Apple to discovered LoveFrom, Ive and fellow designer Marc Newson have designed a typeface, an emblem for the coronation of King Charles III, and a crimson clown nostril for British charity Comedian Reduction.
Apple mentioned in 2019 that Ive would proceed to be concerned in design at Apple and that it might be considered one of LoveFrom’s major shoppers. For instance, Ive was reportedly concerned within the creation of the 2021 iMac. It is unknown whether or not LoveFrom has labored with Apple since, and the design agency tends to maintain a low profile.
