Samsung is not doing very effectively in India, to place it flippantly. The corporate that was as soon as No.1 within the smartphone market over there has now dropped to 3rd, in line with a brand new IDC report speaking in regards to the third quarter of this 12 months (July to September).
vivo guidelines the Indian market with 15.8% market share and 20% development in comparison with Q3 2023, adopted by Oppo with 13.9% market share and a whopping 47.6% development in comparison with the year-ago quarter.
Samsung solely managed 12.3% of the pie, happening 19.7% – and that is the second greatest drop within the high ten, solely outdone by OnePlus which is in tenth and noticed its shipments dropping 39.3%.
Realme is in fourth with 11.5% of the pie dropping nearly as a lot as Samsung at 19.4%, Xiaomi has an nearly an identical share as final 12 months at 11.4% with shipments solely rising 2.7%, whereas Apple managed to develop 58.5% to a market share of 8.6%, posting its greatest quarterly cargo in India ever, at 4 million models.
Like Xiaomi, Poco grew however solely a bit of bit (6.5% for a 5.8% market share), whereas Motorola had essentially the most spectacular development of the bunch: 149.5%, now reaching eighth place with 5.7% of the market. Equally commendable is iQOO’s efficiency, rising 101.4% in comparison with Q3 2023 to now take 4.2% of the pie.
Why iQOO is not counted along with vivo, Realme and OnePlus along with Oppo, and Poco along with Xiaomi (particularly since Redmi undoubtedly appears to be) we’ll by no means know. Let’s simply assume it has to do with the sub-brands’ spurious independence claims.
However the level right here is that had they been counted along with the ‘motherships’, vivo and Oppo would have a good larger lead over Samsung – with Oppo really in first with 29% of the market, and vivo in second with 20%. And Xiaomi can be in third with 17.2%.
The general Indian smartphone market grew for the fifth consecutive quarter in Q3, reaching 46 million models, reflecting 5.6% year-over-year development. Of these, 38 million had been 5G succesful units. The typical promoting worth was $258, up 0.9% YoY and three.8% in comparison with Q2. Within the $200-$400 phase Oppo gained essentially the most whereas Samsung and vivo misplaced share, the three of them collectively making up 53% of this a part of the pie.
The $600 to $800 phase grew essentially the most at 86%, reaching 4% of the general market in comparison with 2% a 12 months in the past. Apple dominates this a part of the pie with 71% share, whereas Samsung is presently at 19%, down from 30% a 12 months in the past.
