The smartphone market ended 2024 on a excessive be aware, primarily based on a preliminary report by the Worldwide Information Company (IDC). This fall 2024 was the sixth consecutive quarter of rising shipments – 331.7 million smartphones had been shipped within the three-month interval, up 2.4% in comparison with the identical interval a 12 months prior.
Apple and Samsung remained the market leaders, although each noticed a decline in shipments in comparison with the ultimate quarter of 2023. In the meantime, Xiaomi secured its third place and began closing the hole to Samsung.
Under that we now have a tie – the numbers had been too shut for IDC to name, so each Transsion and vivo place fourth. That is excellent news for vivo, whose shipments shot up by 12.7% (the largest enhance on the chart), whereas Transsion declined barely.
| Prime 5 Corporations, Worldwide Smartphone Shipments, Market Share, and 12 months-Over-12 months Progress, This fall 2024 (Preliminary outcomes, shipments in thousands and thousands of items) |
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| Firm | 4Q24 Shipments | 4Q24 Market Share | 4Q23 Shipments | 4Q23 Market Share | 4Q24/4Q23 Progress |
|---|---|---|---|---|---|
| 1. Apple | 76.9 | 23.20% | 80.2 | 24.70% | -4.10% |
| 2. Samsung | 51.7 | 15.60% | 53.1 | 16.40% | -2.70% |
| 3. Xiaomi | 42.7 | 12.90% | 40.7 | 12.60% | 4.80% |
| 4. Transsion* | 27.2 | 8.20% | 28.2 | 8.70% | -3.40% |
| 4. vivo* | 27.1 | 8.20% | 24 | 7.40% | 12.70% |
| Others | 106.1 | 32.00% | 97.7 | 30.20% | 8.60% |
| Whole | 331.7 | 100.00% | 324 | 100.00% | 2.40% |
| Supply: IDC Worldwide Quarterly Cell Telephone Tracker, January 13, 2025 | |||||
Wanting on the outcomes for the entire 2024, the image seems to be largely the identical – Apple and Samsung lead the pack however noticed barely decrease outcomes than in 2023, whereas Xiaomi in third had an awesome 12 months.
Regardless of a not-so-great efficiency in This fall, Transsion had a strong 2024 general with development similar to that of Xiaomi, although it nonetheless has a protracted approach to go to catch up in whole numbers. Apparently, IDC lists Oppo right here, tied with Transsion for fourth, as an alternative of vivo.
| Prime 5 Corporations, Worldwide Smartphone Shipments, Market Share, and 12 months-Over-12 months Progress, CY 2024 (Preliminary outcomes, shipments in thousands and thousands of items) |
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| Firm | 2024 Shipments | 2024 Market Share | 2023 Shipments | 2023 Market Share | 2024/2023 Progress |
|---|---|---|---|---|---|
| 1. Apple | 232.1 | 18.70% | 234.3 | 20.10% | -0.90% |
| 2. Samsung | 223.4 | 18.00% | 226.7 | 19.50% | -1.40% |
| 3. Xiaomi | 168.5 | 13.60% | 146 | 12.50% | 15.40% |
| 4. Transsion* | 106.9 | 8.60% | 94.9 | 8.20% | 12.70% |
| 4. OPPO* | 104.8 | 8.50% | 103.4 | 8.90% | 1.40% |
| Others | 402.9 | 32.50% | 358.9 | 30.80% | 12.30% |
| Whole | 1238.8 | 100.00% | 1164.1 | 100.00% | 6.40% |
| Supply: IDC Worldwide Quarterly Cell Telephone Tracker, January 13, 2025 | |||||
Anthony Scarsella, analysis director for Consumer Units at IDC, delivers some worrying information about foldables: “Distributors have began shifting R&D away from foldables as shopper curiosity stays flat. Furthermore, quite a few distributors are prioritizing new AI developments on the expense of foldables as AI is more and more featured on extra gadgets, significantly on the market’s higher echelon due to GenAI.”
Wanting ahead to this 12 months, Nabila Popal, senior analysis director for Worldwide Consumer Units at IDC, had this to say: “Whereas we stay optimistic about continued development in 2025, the specter of new and elevated tariffs from the brand new US administration has elevated uncertainty throughout the business, driving some gamers to hunt preventative measures to mitigate dangers; nevertheless, to date, the affect has been minimal.”
