In Disney’s latest lease earnings name, CEO Bob Iger stated that some Hulu content material could be integrated into Disney+. This mixed “one-app” expertise will launch earlier than the tip of 2023.
This integration doesn’t imply the tip of particular person apps. Iger stated that, “Whereas we’ll proceed to supply Disney+, Hulu, and ESPN+ as standalone choices, this can be a logical development of our [direct-to-consumer] choices that can present higher alternatives for advertisers whereas giving bundle subscribers entry to extra sturdy and streamlined content material, leading to higher viewers engagement and in the end resulting in a extra unified streaming expertise.”
What Hulu content material will make its technique to Disney+ has but to be clarified. There isn’t a actual launch date for this characteristic both.
On the identical name, Iger stated that Disney is planning to boost Disney+ subscription costs. Precise raises weren’t named, however Disney intends to extend costs for each the ad-free tier and the ad-supported plan. Disney and Hulu obtained worth hikes in 2022.
In line with Selection, this deliberate integration is an indication that Disney intends to proceed its possession of Hulu. Beginning in January 2024, Disney may purchase Comcast out of its 33% % stake and utterly take over the corporate. It’s nonetheless unknown how Disney plans to proceed.
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