Honor Magic V3 is the thinnest foldable but – underneath 4.4 mm unfolded and 9.2 mm in a folded state. The corporate will launch the foldable internationally on September 5, and for that purpose, it’s going all-in on promotional actions, its newest stunt being an outright assault on one in all its rivals.
Honor issued “the world’s smallest apology” to Samsung homeowners who purchased a Galaxy Z Fold gadget. The 166-word apology is etched into the Magic V3’s 2.84 mm hinge. The Chinese language firm needed to “make amends for the inconvenience prompted to those that have already bought Samsung’s chunkier various.”
The complete message reads:
Expensive Samsung Galaxy Z Fold homeowners, we’re sorry. We all know you have been excited to purchase a telephone that folds in half and suits in your pocket, awkwardly. You have been promised the long run, a technical marvel, a world of boundless multitasking and efficiency.
And now, you are most likely wanting on the new HONOR Magic V3 and feeling somewhat… betrayed. Dimension issues, and we really feel your ache. Like being tipped for a gold medal after which coming final within the race, the information {that a} thinner, lighter, and extra sturdy foldable exists is sufficient to make anybody query their decisions.
We get it. You have been an early adopter, a pioneer bravely venturing into the uncharted territory of foldable screens with questionable sturdiness. You deserve higher. Actually, you deserve a gold medal.
In all seriousness, we at HONOR are dedicated to pushing the boundaries of know-how and bringing you the very best foldable expertise. We’re simply saying… it is okay to really feel let down. We would really feel the identical means.
The apology was etched by Graham Brief, a UK-based artist who’s 78 years previous and is thought for his minuscule artwork items, one in all which is that this message. It took the artist 90 hours to engrave the message by hand, which could be learn solely when seen underneath a microscope.
Thoughts you, it is a single piece of art work and never a message that shall be engraved on all Magic V3 foldables. Phew!
Honor will launch the Magic V3 on Thursday in three colours: Inexperienced, Black, and Crimson. The worth shall be revealed through the occasion which we’ll attend. As soon as every little thing is official, we shall be able to report all of the remaining particulars.