Google introduced a brand new characteristic for Android 15 at its latest I/O developer convention. Dubbed “App Highlight,” this characteristic goals to drive person engagement by showcasing one of the best content material inside already-installed apps.
As reported by TechCrunch, App Highlight integrates seamlessly inside the Android launcher. It mechanically curates a personalised carousel of content material based mostly on a person’s put in apps. This carousel might showcase something from a information article from a information app to a product advice from a buying app.
With a easy faucet, customers can leap straight from the App Highlight carousel into the particular part of the app that includes the highlighted content material. This eliminates the necessity for customers to navigate by the app itself, providing a easy and environment friendly solution to entry participating options.
Google has already secured partnerships with over 35 main builders for App Highlight, together with Spotify, Pinterest, Tumblr, TikTok, and Shopify.
Google additionally assures customers that the content material curation course of will prioritise person privateness and won’t contain gathering any extra private information past what’s already permitted inside put in apps. Moreover, customers could have management over the characteristic, with the power to disable App Highlight fully if they like a extra conventional app launcher expertise.
By prioritising content material discovery inside current apps, Google goals to create a extra dynamic and user-centric Android expertise.
As reported by TechCrunch, App Highlight integrates seamlessly inside the Android launcher. It mechanically curates a personalised carousel of content material based mostly on a person’s put in apps. This carousel might showcase something from a information article from a information app to a product advice from a buying app.
With a easy faucet, customers can leap straight from the App Highlight carousel into the particular part of the app that includes the highlighted content material. This eliminates the necessity for customers to navigate by the app itself, providing a easy and environment friendly solution to entry participating options.
Google has already secured partnerships with over 35 main builders for App Highlight, together with Spotify, Pinterest, Tumblr, TikTok, and Shopify.
Google additionally assures customers that the content material curation course of will prioritise person privateness and won’t contain gathering any extra private information past what’s already permitted inside put in apps. Moreover, customers could have management over the characteristic, with the power to disable App Highlight fully if they like a extra conventional app launcher expertise.
By prioritising content material discovery inside current apps, Google goals to create a extra dynamic and user-centric Android expertise.
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