Google introduced that it is lastly permitting builders to decide on the billing system they wish to use in apps distributed over Google Play. The change impacts UK customers, but it surely has additionally been carried out in different markets.
For now, the brand new billing possibility is obtainable solely to non-game builders and can launch on March 29. Builders who decide in can provide their customers a separate billing technique, however can’t substitute Google Play’s billing system altogether.
Nevertheless, if customers resolve to make use of the choice billing system, builders will keep away from as much as 30% charges on transactions, which Google collects.
However do not suppose for a second that that is voluntary. The Competitors and Markets Authority (CMA) within the UK launched a probe towards Google and Apple again in 2022, discovering that the 2 tech giants may be participating in antitrust behaviors, limiting customers’ and builders’ alternative by not permitting third-party billing strategies.
Google agreed to supply an alternative choice to its billing system, so the probe is closed. That is why we’re lastly seeing this occur.
