Plan A, a carbon accounting and ESG (environmental, social, and governance) reporting platform for firms, has raised $27 million in a Collection A spherical of funding led by U.S. VC big Lightspeed Enterprise companions.
Technically the funding is an extension of a $10 million Collection A spherical it introduced almost two years in the past, which means for all intents and functions that is the closing of a $37 million Collection A spherical, taking its whole raised to $42 million throughout its six 12 months historical past. However maybe extra notably, its newest spherical additionally contains participation from some main names from the company world, together with Visa, Deutsche Financial institution, and BNP Paribas’ VC arm Opera Tech Ventures, amongst quite a few different angel traders.
“The urgency of the local weather disaster, mixed with the complexity of navigating net-zero journeys for companies, made it crucial for us to convey onboard top-tier traders now,” Lubomila Jordanova, Plan A founder and CEO, defined to TechCrunch.
Scoping out
Based out of Berlin in 2017, Plan A (a reference to the ‘no plan B’ local weather motion mantra) is considered one of quite a few VC-backed startups to emerge out of Europe with the specific intention of serving to corporations measure (and reduce) their carbon footprint. The perennial downside, it appears, is that even with one of the best will on the earth, reducing carbon emissions will be troublesome except an organization makes an actual effort to find precisely what their emissions are, and the place they’re within the provide chain.
A survey final 12 months from Boston Consulting Group (BCG) discovered that 90% of organizations didn’t measure their greenhouse fuel emissions “comprehensively.” As regular, so-called “scope 3 emissions” had been recognized as a significant stumbling block, whereby an organization fails to handle emissions down by way of its provide chain involving associate companies. Whereas it’s true that scope 3s are harder to measure in comparison with scope 1 (which refers to emissions immediately underneath an organization’s management), there may be rising strain for organizations to handle emissions all through their community.
That is necessary for quite a few causes, however primarily as a result of many companies’ carbon footprint is basically made up of scope 3 emissions. For instance, a Coca-Cola bottling associate — Coca-Cola European Companions (CCEP) — has beforehand estimated that 93% of its emissions had been scope 3.
Furthermore, somewhat than coming down, world energy-related Co2 emissions are nonetheless on the rise, rising 0.9 p.c in 2022.
“Because the local weather disaster is outlined largely by the expansion of emissions, one of the crucial pressing challenges, and the one economically viable alternative, is to quickly scale back the emissions curve, particularly for corporations,” Jordanova mentioned.
Thus, Plan A has developed a SaaS-based sustainability platform that allows corporations to self-manage their net-zero efforts — this contains accumulating knowledge, calculating emissions, setting targets, and decarbonization planning. Crucially, it contains mapping emissions knowledge throughout all scope 1, 2, and three, and aligning them with world scientific requirements and methodologies, together with the Greenhouse Gasoline Protocol and the Science Based mostly Targets Initiative (SBTi).
Whereas the core Plan A product is an online app, clients — which embody BMW, Deutsche Financial institution, KFC, and Visa — may plug immediately into Plan A by way of API, which is helpful for integrating enterprise and emissions knowledge from throughout myriad functions similar to enterprise journey software program and enterprise intelligence (BI) instruments.

Plan A: Sustainability Platform Emissions dashboard Picture Credit score: Plan A
As we speak, Plan A counts 120 staff throughout Berlin, Paris, and London, and with its recent money injection Jordanova mentioned that it plans to “double down” on that with a slew of recent hires.
“The funding now heralds our subsequent development part,” she mentioned. “With the recent capital, we’ll double our headcount to increase our market penetration in Europe with a powerful concentrate on France, the U.Ok., and Scandinavia, in addition to deepen our platform capabilities.”
Local weather emergency
Whereas the funding panorama is considerably arid as of late past a swath of seed stage rounds, climate-tech startups appear to have fared comparatively nicely, although total funding within the area remains to be down on final 12 months. The info suggests that is largely as a consequence of a decline in later-stage funding from Collection B onwards, with early-stage tendencies trying slightly higher.
Nevertheless, ESG knowledge startups particularly appear to be in demand. Local weather knowledge startup Persefoni final month introduced $50 million in recent funding, which follows two different European rivals Sweep and Greenly which raised $73 million and $23 million respectively, albeit final 12 months. Elsewhere, ESG knowledge administration startup Novisto secured $20 million in Collection B funding a few months again.
Whereas funding throughout the startup sphere is down, it nonetheless appears that traders nonetheless view local weather tech extra favorably in comparison with many different sectors, with the general share of VC {dollars} rising from 10% to 13% prior to now 12 months, in response to Dealroom knowledge. And this, in response to Jordanova, is right down to a number of elements. Whereas different industries have suffered as a consequence of macroeconomic elements and shifting investor preferences, local weather tech is prospering (comparatively) due largely to the severity of the accelerating local weather emergency which is resulting in extra regulation and strain being heaped on enterprises to alter course earlier than it’s too late.
“European governments have applied insurance policies and rules favouring clear tech, providing incentives and subsidies to draw traders,” Jordanova mentioned. “Massive companies are additionally making sustainability commitments, driving investments in startups that align with their targets.”
Lightspeed’s London associate Julie Kainz mentioned that local weather will “doubtless be one of the crucial engaging funding themes” within the coming many years. “Fixing the local weather problem has firmly moved on the strategic agenda of governments, companies and most people; and we strongly consider that the strain from shoppers will solely proceed to rise,” Kainz instructed TechCrunch by e-mail.
Plan A, a carbon accounting and ESG (environmental, social, and governance) reporting platform for firms, has raised $27 million in a Collection A spherical of funding led by U.S. VC big Lightspeed Enterprise companions.
Technically the funding is an extension of a $10 million Collection A spherical it introduced almost two years in the past, which means for all intents and functions that is the closing of a $37 million Collection A spherical, taking its whole raised to $42 million throughout its six 12 months historical past. However maybe extra notably, its newest spherical additionally contains participation from some main names from the company world, together with Visa, Deutsche Financial institution, and BNP Paribas’ VC arm Opera Tech Ventures, amongst quite a few different angel traders.
“The urgency of the local weather disaster, mixed with the complexity of navigating net-zero journeys for companies, made it crucial for us to convey onboard top-tier traders now,” Lubomila Jordanova, Plan A founder and CEO, defined to TechCrunch.
Scoping out
Based out of Berlin in 2017, Plan A (a reference to the ‘no plan B’ local weather motion mantra) is considered one of quite a few VC-backed startups to emerge out of Europe with the specific intention of serving to corporations measure (and reduce) their carbon footprint. The perennial downside, it appears, is that even with one of the best will on the earth, reducing carbon emissions will be troublesome except an organization makes an actual effort to find precisely what their emissions are, and the place they’re within the provide chain.
A survey final 12 months from Boston Consulting Group (BCG) discovered that 90% of organizations didn’t measure their greenhouse fuel emissions “comprehensively.” As regular, so-called “scope 3 emissions” had been recognized as a significant stumbling block, whereby an organization fails to handle emissions down by way of its provide chain involving associate companies. Whereas it’s true that scope 3s are harder to measure in comparison with scope 1 (which refers to emissions immediately underneath an organization’s management), there may be rising strain for organizations to handle emissions all through their community.
That is necessary for quite a few causes, however primarily as a result of many companies’ carbon footprint is basically made up of scope 3 emissions. For instance, a Coca-Cola bottling associate — Coca-Cola European Companions (CCEP) — has beforehand estimated that 93% of its emissions had been scope 3.
Furthermore, somewhat than coming down, world energy-related Co2 emissions are nonetheless on the rise, rising 0.9 p.c in 2022.
“Because the local weather disaster is outlined largely by the expansion of emissions, one of the crucial pressing challenges, and the one economically viable alternative, is to quickly scale back the emissions curve, particularly for corporations,” Jordanova mentioned.
Thus, Plan A has developed a SaaS-based sustainability platform that allows corporations to self-manage their net-zero efforts — this contains accumulating knowledge, calculating emissions, setting targets, and decarbonization planning. Crucially, it contains mapping emissions knowledge throughout all scope 1, 2, and three, and aligning them with world scientific requirements and methodologies, together with the Greenhouse Gasoline Protocol and the Science Based mostly Targets Initiative (SBTi).
Whereas the core Plan A product is an online app, clients — which embody BMW, Deutsche Financial institution, KFC, and Visa — may plug immediately into Plan A by way of API, which is helpful for integrating enterprise and emissions knowledge from throughout myriad functions similar to enterprise journey software program and enterprise intelligence (BI) instruments.

Plan A: Sustainability Platform Emissions dashboard Picture Credit score: Plan A
As we speak, Plan A counts 120 staff throughout Berlin, Paris, and London, and with its recent money injection Jordanova mentioned that it plans to “double down” on that with a slew of recent hires.
“The funding now heralds our subsequent development part,” she mentioned. “With the recent capital, we’ll double our headcount to increase our market penetration in Europe with a powerful concentrate on France, the U.Ok., and Scandinavia, in addition to deepen our platform capabilities.”
Local weather emergency
Whereas the funding panorama is considerably arid as of late past a swath of seed stage rounds, climate-tech startups appear to have fared comparatively nicely, although total funding within the area remains to be down on final 12 months. The info suggests that is largely as a consequence of a decline in later-stage funding from Collection B onwards, with early-stage tendencies trying slightly higher.
Nevertheless, ESG knowledge startups particularly appear to be in demand. Local weather knowledge startup Persefoni final month introduced $50 million in recent funding, which follows two different European rivals Sweep and Greenly which raised $73 million and $23 million respectively, albeit final 12 months. Elsewhere, ESG knowledge administration startup Novisto secured $20 million in Collection B funding a few months again.
Whereas funding throughout the startup sphere is down, it nonetheless appears that traders nonetheless view local weather tech extra favorably in comparison with many different sectors, with the general share of VC {dollars} rising from 10% to 13% prior to now 12 months, in response to Dealroom knowledge. And this, in response to Jordanova, is right down to a number of elements. Whereas different industries have suffered as a consequence of macroeconomic elements and shifting investor preferences, local weather tech is prospering (comparatively) due largely to the severity of the accelerating local weather emergency which is resulting in extra regulation and strain being heaped on enterprises to alter course earlier than it’s too late.
“European governments have applied insurance policies and rules favouring clear tech, providing incentives and subsidies to draw traders,” Jordanova mentioned. “Massive companies are additionally making sustainability commitments, driving investments in startups that align with their targets.”
Lightspeed’s London associate Julie Kainz mentioned that local weather will “doubtless be one of the crucial engaging funding themes” within the coming many years. “Fixing the local weather problem has firmly moved on the strategic agenda of governments, companies and most people; and we strongly consider that the strain from shoppers will solely proceed to rise,” Kainz instructed TechCrunch by e-mail.