From Tableau and Looker, to PowerBI and past, there are not any scarcity of enterprise intelligence (BI) instruments designed to assist corporations unlock insights from their huge swathes of knowledge. However a newcomer has arrived on the scene with some contemporary BI smarts in tow, geared toward extra “technically-inclined” information groups.
Based out of Toronto, Canada, in 2021, Proof emerged from Y Combinator’s (YC) summer season ’21 cohort of startups with the promise of a contemporary various to standard BI incumbents. Certainly, whereas many BI instruments share key traits, they typically range by way of who they’re focusing on: some provide extra code-based workflows for information ingestion resembling Google’s Looker, others provide a drag-and-drop primarily based interface that are geared toward much less technical information analysts, and others provide a mixture of each.
On prime of that, BI software program is available in quite a lot of proprietary and open supply flavors, elements that may affect which instruments an organization wish to deploy.
Proof, for its half, approaches issues very a lot from a code-based standpoint, enabling groups to construct information merchandise utilizing SQL and markdown. Furthermore, it’s completely open supply, in addition.
Seeking to broaden its business footprint, Proof right this moment introduced it has raised a tranche of seed funding and is opening up its premium cloud product for companies that lack the assets to deploy and self-host Proof.
Dropping the drag-and-drop
Drag-and-drop BI workflows have their place, insofar as they permit information groups to extra simply handle and manipulate their information. However this could lack the sophistication and granularity afforded by extra guide approaches.
“This drag-and-drop report constructing course of is ok for lots of knowledge groups, however it is extremely painful for extra technically-inclined information groups,” Proof co-founder and COO Sean Hughes instructed TechCrunch. “It leads to information merchandise which might be extraordinarily troublesome for end-users to make use of, and for information groups to take care of.”
Inside Proof, every step — from data-sourcing to defining studies — is carried out utilizing code. In keeping with Hughes, that is preferential to quite a lot of trendy information groups preferring to function extra like software program engineers. For instance, this helps model management and governance — customers can handle their whole workflow and group collaboration utilizing Git, and so they can create an entire and correct historical past of the venture. This additionally signifies that they will revisit older variations of a product, and reduce/copy/paste and repurpose outdated code.
“Most BI instruments are affected by outdated, damaged, and irrelevant studies as a result of it’s extraordinarily time consuming to construct one thing, then transfer items of it elsewhere,” Hughes defined. “Consequently, you don’t wish to throw issues away. That’s not the case with Proof.”
Furthermore, a code-based method additionally helps groups with their broader steady integration and deployment (CI/CD) endeavors.
“You may work on a growth model of your venture whereas making modifications, run exams on these modifications, and launch the updates to manufacturing with a pull request,” Hughes defined.

Proof-flavored markdown in person’s ID, with dwell preview on proper Picture credit: Proof
In some methods, Proof may appear to be a counter or “pushback” in opposition to the broader no-code/low-code motion, however Hughes reckons his firm serves extra as an “extension” to a separate motion that has been gathering steam within the analytics house.
“Knowledge groups more and more wish to work like software program engineers and have begun adopting code-driven — and open supply — merchandise of their information stack,” Hughes mentioned.
One analogy that Hughes used to underscore this level is that of Squarespace, the billion-dollar behemoth that helps nearly anybody construct their very own web site. Certain, it serves a function for hundreds of thousands of individuals, but it surely’s not for each state of affairs.
“No-code/low-code reporting instruments work properly for lots of people, however they’re much too restricted for extra technical information groups,” Hughes mentioned. “It might be like giving Squarespace to a front-end internet growth group. Squarespace works nice for a section of customers who have to arrange a easy web site, however an expert developer will need and have to do rather more. We’re targeted on constructing one thing wonderful for the technically-inclined information groups who have to transcend what’s potential in a no-code/low-code instrument.”
Open supply can be a significant promoting level over trade heavyweights resembling Looker or Tableau, with the likes of Lightdash, Metabase, and Apache Superset (which has a VC-backed business entity too) vying for information groups’ affections. Most of those instruments, based on Hughes, look a lot the identical as Tableau or Looker, besides they are often self-hosted. This can be a big profit in its personal proper, in fact, as corporations can retain full management of their information, however its this open supply method mixed with a code-based workflow that Proof hopes will ingratiate itself to companies the world over.
After an prolonged interval in early-access mode, Proof can be now extending entry to its cloud service to a wider viewers as a part of a brand new invite-based program, backed by $2.1 million in seed funding from A Capital, Y Combinator, SV Angel, and a number of angel buyers.
“Everybody on our present waitlist shall be given entry to Proof Cloud,” Hughes mentioned. “We’re shifting from a waitlist to invite-only, the place anybody with an invitation will get entry. Invitations could be acquired from present Proof Cloud prospects, or straight from an Proof group member.”
The cloud plan features a free starter tier that features as much as 5 “viewer” (i.e. end-users) accounts, alongside a group plan costing $500 per 30 days that features as much as 50 viewer accounts. Extra enterprise-grade necessities, resembling single sign-on (SSO) and extra viewer accounts, will also be supported as a part of a customizable plan.
From Tableau and Looker, to PowerBI and past, there are not any scarcity of enterprise intelligence (BI) instruments designed to assist corporations unlock insights from their huge swathes of knowledge. However a newcomer has arrived on the scene with some contemporary BI smarts in tow, geared toward extra “technically-inclined” information groups.
Based out of Toronto, Canada, in 2021, Proof emerged from Y Combinator’s (YC) summer season ’21 cohort of startups with the promise of a contemporary various to standard BI incumbents. Certainly, whereas many BI instruments share key traits, they typically range by way of who they’re focusing on: some provide extra code-based workflows for information ingestion resembling Google’s Looker, others provide a drag-and-drop primarily based interface that are geared toward much less technical information analysts, and others provide a mixture of each.
On prime of that, BI software program is available in quite a lot of proprietary and open supply flavors, elements that may affect which instruments an organization wish to deploy.
Proof, for its half, approaches issues very a lot from a code-based standpoint, enabling groups to construct information merchandise utilizing SQL and markdown. Furthermore, it’s completely open supply, in addition.
Seeking to broaden its business footprint, Proof right this moment introduced it has raised a tranche of seed funding and is opening up its premium cloud product for companies that lack the assets to deploy and self-host Proof.
Dropping the drag-and-drop
Drag-and-drop BI workflows have their place, insofar as they permit information groups to extra simply handle and manipulate their information. However this could lack the sophistication and granularity afforded by extra guide approaches.
“This drag-and-drop report constructing course of is ok for lots of knowledge groups, however it is extremely painful for extra technically-inclined information groups,” Proof co-founder and COO Sean Hughes instructed TechCrunch. “It leads to information merchandise which might be extraordinarily troublesome for end-users to make use of, and for information groups to take care of.”
Inside Proof, every step — from data-sourcing to defining studies — is carried out utilizing code. In keeping with Hughes, that is preferential to quite a lot of trendy information groups preferring to function extra like software program engineers. For instance, this helps model management and governance — customers can handle their whole workflow and group collaboration utilizing Git, and so they can create an entire and correct historical past of the venture. This additionally signifies that they will revisit older variations of a product, and reduce/copy/paste and repurpose outdated code.
“Most BI instruments are affected by outdated, damaged, and irrelevant studies as a result of it’s extraordinarily time consuming to construct one thing, then transfer items of it elsewhere,” Hughes defined. “Consequently, you don’t wish to throw issues away. That’s not the case with Proof.”
Furthermore, a code-based method additionally helps groups with their broader steady integration and deployment (CI/CD) endeavors.
“You may work on a growth model of your venture whereas making modifications, run exams on these modifications, and launch the updates to manufacturing with a pull request,” Hughes defined.

Proof-flavored markdown in person’s ID, with dwell preview on proper Picture credit: Proof
In some methods, Proof may appear to be a counter or “pushback” in opposition to the broader no-code/low-code motion, however Hughes reckons his firm serves extra as an “extension” to a separate motion that has been gathering steam within the analytics house.
“Knowledge groups more and more wish to work like software program engineers and have begun adopting code-driven — and open supply — merchandise of their information stack,” Hughes mentioned.
One analogy that Hughes used to underscore this level is that of Squarespace, the billion-dollar behemoth that helps nearly anybody construct their very own web site. Certain, it serves a function for hundreds of thousands of individuals, but it surely’s not for each state of affairs.
“No-code/low-code reporting instruments work properly for lots of people, however they’re much too restricted for extra technical information groups,” Hughes mentioned. “It might be like giving Squarespace to a front-end internet growth group. Squarespace works nice for a section of customers who have to arrange a easy web site, however an expert developer will need and have to do rather more. We’re targeted on constructing one thing wonderful for the technically-inclined information groups who have to transcend what’s potential in a no-code/low-code instrument.”
Open supply can be a significant promoting level over trade heavyweights resembling Looker or Tableau, with the likes of Lightdash, Metabase, and Apache Superset (which has a VC-backed business entity too) vying for information groups’ affections. Most of those instruments, based on Hughes, look a lot the identical as Tableau or Looker, besides they are often self-hosted. This can be a big profit in its personal proper, in fact, as corporations can retain full management of their information, however its this open supply method mixed with a code-based workflow that Proof hopes will ingratiate itself to companies the world over.
After an prolonged interval in early-access mode, Proof can be now extending entry to its cloud service to a wider viewers as a part of a brand new invite-based program, backed by $2.1 million in seed funding from A Capital, Y Combinator, SV Angel, and a number of angel buyers.
“Everybody on our present waitlist shall be given entry to Proof Cloud,” Hughes mentioned. “We’re shifting from a waitlist to invite-only, the place anybody with an invitation will get entry. Invitations could be acquired from present Proof Cloud prospects, or straight from an Proof group member.”
The cloud plan features a free starter tier that features as much as 5 “viewer” (i.e. end-users) accounts, alongside a group plan costing $500 per 30 days that features as much as 50 viewer accounts. Extra enterprise-grade necessities, resembling single sign-on (SSO) and extra viewer accounts, will also be supported as a part of a customizable plan.