The worldwide smartphone market is slowly therapeutic, reaching its highest Q3 efficiency because the pandemic. In accordance with Canalys, firms shipped practically 310 million items, the most effective outcome since July-September in 2021.
Samsung remained the best-selling OEM for the third quarter, however its lead actually shrank. Apple was only one proportion level behind, whereas Xiaomi in third is simply 4pp behind the chief.
Samsung noticed a 2 factors decline in market share, regardless that it managed to streamline its entry-level lineup. Apple acquired near first place, pushed by the debut of the iPhone 16 sequence.
Canalys identified that Apple managed to ship older items, corresponding to iPhone 13 and iPhone 15, to the Indian market, which additional improved the market share. Expectations are that Apple will take first place in This autumn 2024, however with a smaller margin than traditional as a consequence of Apple Intelligence delays.
| Firm | Q3 2024 Shipments (in million) | Q3 2024 Market share | Q3 2023 Shipments (in million) | Q3 2023 Market share | Yearly change |
| Samsung | 57.5 | 19% | 58.6 | 20% | -2% |
| Apple | 54.5 | 18% | 50.0 | 17% | +9% |
| Xiaomi | 42.8 | 14% | 41.5 | 14% | +3% |
| Oppo | 28.6 | 9% | 26.4 | 9% | +8% |
| vivo | 27.2 | 9% | 22.0 | 7% | +24% |
| Others | 99.4 | 32% | 95.9 | 33% | +4% |
| Complete | 309.9 | 100% | 294.6 | 100% | 5% |
Chinese language firms Xiaomi, Oppo and vivo took a special method to boosting their shipments. Xiaomi relied on its open market presence and model shops, whereas Oppo rebranded the A3 sequence and located success in Southeast Asia within the $100-$200 worth phase.
The vivo V40 lineup could also be a bit complicated at first, however the 5 totally different midrangers with comparable names and appears, helped the corporate enhance its presence throughout a number of markets.
Areas like Asia Pacific and Latin America noticed the most important cargo will increase. They outperformed the general market, pushed by elevated worth competitors and channel incentives within the entry-level phase. Canalys warned that reasonably priced telephones is perhaps very important for quantity and market share, however inflationary pressures restrict firms’ profitability.
Expectations for 2025 stay cautiously optimistic. Mature markets just like the US, China, and Western Europe will see a premium phase progress via AI-driven gadgets. Corporations like vivo and Honor are increasing their mid-range portfolios via progressive channel methods, together with pop-up shops and partnerships with carriers to seize upgrades from the $100-$200 worth phase.
