ClearlyMe is the brainchild of Black Canine Institute, in collaboration with younger individuals, for younger individuals, designed to assist teenagers aged between 12-17 who’re experiencing depressive signs, psychological misery or in different phrases, going by way of a troublesome time.
As long-term company companions, full-service manufacturing company Producible has created a sequence of participating launch movies for ClearlyMe, the primary of which can be introducing the free app to oldsters & carers.
“For a lot of Younger Australians, psychological well being packages aren’t designed to finest meet their wants, with many apps not putting significance on educating and serving to teenagers. Working with Black Canine Institute, we had been tasked with speaking such a novel touchpoint, making certain usability and accessibility was prime of thoughts. We’re proud to have been introduced on as companions to assist carry this to market” says David Flanagan, director of technique & artistic at Producible.
The ClearlyMe marketing campaign is made up of a sequence of unscripted, long-form movies that unpack the advantages of the app, with the content material housed on the Black Canine Institute’s web site. The gathering of content material features a signature piece explaining the whole lot of curiosity concerning the app, alongside seven further short-form signpost movies introduced as if the younger individuals had recorded themselves by way of their very own units.This content material displays how teenagers use social media and can be used as sponsored posts on in style channels like TikTok, Snapchat, YouTube and Instagram.
“Providing youngsters bite-sized chunks of psychological remedy is daunting and but many overlook to go straight to the supply – these younger adults being affected. Working with these younger adults, psychological well being professionals and Producible, we’re proud to launch an app that has clear recommendation on present psychological well being matters and while additionally serving to these customers overcome unfavourable considering.” says Anthony Nedanoski, advertising supervisor at Black Canine Institute
Off the again of an extremely thrilling new model launch, the brand new marketing campaign by Producible is an ideal illustration of how bringing collectively 40 years of expertise may also help efficiently create impactful and educative work for Black Canine Institute.
ClearlyMe is the brainchild of Black Canine Institute, in collaboration with younger individuals, for younger individuals, designed to assist teenagers aged between 12-17 who’re experiencing depressive signs, psychological misery or in different phrases, going by way of a troublesome time.
As long-term company companions, full-service manufacturing company Producible has created a sequence of participating launch movies for ClearlyMe, the primary of which can be introducing the free app to oldsters & carers.
“For a lot of Younger Australians, psychological well being packages aren’t designed to finest meet their wants, with many apps not putting significance on educating and serving to teenagers. Working with Black Canine Institute, we had been tasked with speaking such a novel touchpoint, making certain usability and accessibility was prime of thoughts. We’re proud to have been introduced on as companions to assist carry this to market” says David Flanagan, director of technique & artistic at Producible.
The ClearlyMe marketing campaign is made up of a sequence of unscripted, long-form movies that unpack the advantages of the app, with the content material housed on the Black Canine Institute’s web site. The gathering of content material features a signature piece explaining the whole lot of curiosity concerning the app, alongside seven further short-form signpost movies introduced as if the younger individuals had recorded themselves by way of their very own units.This content material displays how teenagers use social media and can be used as sponsored posts on in style channels like TikTok, Snapchat, YouTube and Instagram.
“Providing youngsters bite-sized chunks of psychological remedy is daunting and but many overlook to go straight to the supply – these younger adults being affected. Working with these younger adults, psychological well being professionals and Producible, we’re proud to launch an app that has clear recommendation on present psychological well being matters and while additionally serving to these customers overcome unfavourable considering.” says Anthony Nedanoski, advertising supervisor at Black Canine Institute
Off the again of an extremely thrilling new model launch, the brand new marketing campaign by Producible is an ideal illustration of how bringing collectively 40 years of expertise may also help efficiently create impactful and educative work for Black Canine Institute.
