Apple’s Beats model is asserting one other headphone collaboration at present, this time with designer Sandy Liang for limited-edition Solo 4 headphones.
Beats highlights Liang’s “playful, nostalgic aesthetic” and her “signature, whimsical type” that sees Liang’s hand-drawn pink ribbon on the scarf of metallic silver Solo 4 headphones, in addition to matching pink Beats “b” brand buttons on the ear cups.
“I’ve at all times been drawn to the best way nostalgia and modernity can coexist, and dealing with Beats felt like the right option to deliver that to life. They’re such a cultural icon, I wished this collaboration to really feel private—one thing that blends perform with a way of playfulness and persona. I wished it to really feel like extra than simply headphones, however an adjunct that brings pleasure,” shared Sandy Liang.
The same pink ribbon is embossed on the wrapper of the customized packaging.
The Beats Solo 4 on-ear headphones debuted in April 2024 with plenty of audio-focused enhancements, 50-hour battery life, Customized Spatial Audio with dynamic head monitoring, three connectivity modes (Bluetooth, USB-C, and three.5mm), and extra.
Beats and Liang partnered with photographer Pia Riverola and mannequin Amelia Grey for a promotional marketing campaign across the launch, and Liang can be sitting down with filmmaker Jeannie Sui Wonders at Apple SoHo this Thursday, March 6, at 6:30 pm for A Dialog on Music + Trend, a part of the In the present day at Apple programming sequence in Apple’s retail shops.
The Beats Solo 4 — Restricted Version Sandy Liang headphones can be found beginning at present at apple.com in the USA, United Kingdom, and Japan, with restricted portions additionally accessible at Apple SoHo and the Sandy Liang flagship retailer in New York Metropolis. They’re priced at $199.99 within the U.S.
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