Bango, TPAY, and Etisalat Egypt launch Direct Provider Billing with Google To Allow IN-APP Purchases and Subscriptions for over 30 million Subscribers

DUBAI, United Arab Emirates, Could 11, 2023 (GLOBE NEWSWIRE) — TPAY, the main fee supplier for the Center East, Turkey, and Africa (META), at the moment proclaims, by way of its partnership with Bango and Etisalat Egypt, the launch of Direct Provider Billing (DCB) with Google for over 30 million subscribers. The collaboration will create a neater expertise for Android customers to buy apps, video games, and digital content material on their units on Google Play.

This partnership gives Etisalat prospects the power to pay for in-app purchases and providers subscriptions by way of their cell quantity (Direct Provider Billing), bringing Google Play Retailer’s content material inside attain of greater than 60% of Egypt’s inhabitants who wouldn’t have entry to conventional fee strategies (e.g. credit score/debit playing cards). This launch reinforces TPAY’s mission to simply accept on-line funds simply and securely throughout the META area and facilitate quick and clean cross border settlements.

With the introduction of Direct Provider Billing (DCB) with Google, prospects can now carry out any on-line buy transaction by way of the Google Play Retailer by paying for his or her purchases through their cell phone stability with out the necessity of utilizing their bank cards.

Paul Larbey, Bango CEO, mentioned, “This is a vital launch for provider billing, offering cellphone customers in Egypt with a simple fee alternative on this planet’s largest app retailer. Our partnership with TPAY brings Bango Fee know-how along with TPAY’s operational experience, enabling builders to monetize their apps extra efficiently.”

Ahmed Yehia, Etisalat Egypt Chief Client Officer, added, “We’re delighted to allow Direct Provider Billing for our prospects – the quickest, best, and most handy approach to pay for the huge vary of content material and providers obtainable on the Google Play retailer. Buyer satisfaction is our key focus and DCB provides much more worth for our prospects.”

Raj Soni, TPAY COO, commented: “We’re dedicated to offer our retailers with essentially the most handy/safe fee technique for micro fee transactions and the best-in-class fee journey to assist them sustainably develop their enterprise in our area, which is evidently the subsequent progress frontier for international retailers. Our partnership with Bango – a worldwide chief and innovator in on-line commerce – stays a big milestone in TPAY’s journey, reiterating our imaginative and prescient to be the chief in funds throughout the Center East, Turkey, and Africa.”

The Google Play retailer is the official software retailer for Android smartphones and tablets. Google makes software program functions, music, motion pictures, and books obtainable for buy and obtain by way of the shop. The Google Play retailer, which comes pre-installed on Android units, permits customers to buy, obtain and set up functions from Google and third-party builders.

About TPAY

TPAY is the chief in funds within the Center East, Africa, and Turkey (META). TPAY gives a full-service, end-to-end answer that makes it straightforward for retailers to entry and settle for funds from shoppers in additional than 30 international locations within the area.

TPAY’s know-how is utilized by regional digital retailers and worldwide manufacturers together with Google, Huawei, MBC, Tencent, Anghami, Marvel, beIN and others, to entry and settle for funds from shoppers throughout the Center East, Turkey, and Africa.

TPAY is headquartered within the UAE and its providers are at the moment utilized by over 28 million month-to-month lively customers. The corporate shareholders embody Helios Funding Companions, the main Africa-focused personal funding agency, and A15, the Center East’s main tech-focused VC fund.

Study extra about TPAY: https://www.tpaymobile.com/

About Bango

The world’s largest on-line retailers, together with Amazon, Google, and Microsoft, use Bango know-how to amass extra paying customers.

Bango has developed distinctive buy conduct know-how that allows tens of millions extra customers to purchase the services and products they need, utilizing modern fee strategies, together with provider billing, digital wallets, and subscription bundling. Bango harnesses this buy exercise into beneficial advertising segments known as Bango Audiences. Retailers use these audiences to focus on their advertising at paying prospects based mostly on their buy conduct. Higher focusing on will increase spend by way of the Bango funds enterprise, in flip producing extra information insights, creating a strong virtuous circle that drives steady progress. Everybody related to the Bango Platform thrives because the virtuous circle grows.

Bango, the know-how behind each fee selection. For extra info, go to www.bango.com

Media contacts:

Anil Malhotra, CMO, Bango
anil@bango.com

Safaa Elbanna, Marcom Supervisor. TPAY
safaa.elbanna@tpaymobile.com