Apple revealed its third annual App Retailer Transparency Report right now [PDF], sharing insights into the App Retailer over the course of 2024. The report consists of information on the variety of apps rejected throughout the 12 months, the variety of buyer and developer accounts deactivated, information on what number of apps had been faraway from the App Retailer, and so forth.
There have been 1,961,596 whole apps on the App Retailer on the finish of 2024, up practically 100,000 from final 12 months. The App Retailer sees 839,266,915 common weekly app downloads, and 813,110,348 common weekly guests to the App Retailer, with each metrics up in comparison with 2023.
Apple reviewed 7.77 million app submissions, and rejected 1.93 million of these. Efficiency, authorized, design, enterprise, and security had been the highest causes for rejection, in that order.
Of the 1.93 million submissions that had been rejected, 295,109 had been accredited after builders addressed the difficulty. Apple eliminated 82,509 apps from the App Retailer throughout the 12 months, primarily within the Utilities and Video games classes. Apps that had been eliminated are damaged down by the rationale behind the motion, with design points and fraud on the prime of the listing.
- Guideline 4.0 — Design: 42,252
- DPLA 3.2(f) — Fraud: 38,315
- DPLA 6.3 — Mental Property Infringement: 425
- Guideline 4.3.0 — Spam: 294
- DPLA 4.8 — Export Management: 285
- Guideline 4.1.0 — Copycats: 128
- Guideline 5.6.0 — Developer Code of Conduct: 99
- Guideline 5.0.0 — Common: 89
- Guideline 5.2.1 — Mental Property — Common: 77
- Guideline 3.1.2 — Subscriptions: 69
Apple additionally pulled some apps on account of authorities takedown calls for. Nearly all of authorities takedown requests got here from China, and Apple eliminated 1,307 apps at China’s request. There have been 171 apps eliminated at Russia’s request, 79 from South Korea, 55 from Ukraine, and 50 from Jordan.
Apple obtained 26,224 appeals of app removals, with 6,978 from China and three,571 from the US. Solely 78 apps in China and 71 apps in the US had been restored after going by means of Apple’s enchantment course of.
There have been 128,961,839 buyer accounts terminated, and Apple says it prevented over $2 billion in fraud. Apple additionally terminated 146,747 developer accounts on account of fraud and export management.
Apple has shared App Retailer Transparency Experiences since 2023, as a result of it agreed to take action as a part of a 2021 class motion lawsuit settlement with builders. Apple promised to ship significant statistics in regards to the app assessment course of, itemizing the whole lot from variety of apps rejected to information on search queries. Extra information is out there within the full report, and much more information might be discovered within the supplemental file out there from Apple’s authorized web site.
