Apple has revealed that “Severance” has change into its most-watched Apple TV+ sequence ever, surpassing earlier record-holder “Ted Lasso” in distinctive viewers throughout its first month of season two availability.
In accordance with figures shared with Deadline, the Ben Stiller-directed sci-fi drama drew the very best variety of distinctive viewers in Apple TV+ historical past from January 17 by way of February 17, 2025.
The milestone follows an in depth advertising and marketing marketing campaign for the present’s second season, which included Apple CEO Tim Cook dinner collaborating in a promotional video.
Nielsen streaming knowledge cited by Deadline helps Apple’s claims, with “Severance” securing the fourth place on its High 10 Originals chart. The sequence gathered 589 million viewing minutes in the US throughout its premiere week, with 28% of viewers watching the season two opener.
The present’s success seems to have prompted Apple to fast-track its subsequent installment, and manufacturing on the third season is already underway in Los Angeles, with the writers room actively growing new episodes. Director Ben Stiller says he hopes to keep away from one other prolonged hiatus just like the three-year hole between seasons one and two.
Apple has been investing closely within the sequence – season two episodes reportedly value practically $20 million every to supply, making “Severance” one in every of Apple TV+’s most costly unique productions.
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