(RED) at the moment introduced that the annual Apple Pay donation marketing campaign raised a complete of $3 million this yr for The World Fund to Struggle AIDS, Tuberculosis and Malaria. Apple’s donation was capped at $3 million, so it reached that cap.
“Thanks, Apple and Apple prospects for hitting this unimaginable milestone and serving to present life-saving healthcare in weak communities,” mentioned (RED).
Final month, Apple introduced that it could once more donate $5 to The World Fund for each buy made utilizing Apple Pay on Apple.com, by means of the Apple Retailer app, or at an Apple Retailer from November 29 by means of December 8.
The World Fund goals to fight illnesses comparable to HIV/AIDS, tuberculosis, and malaria all through the growing world. Apple mentioned its donation to the group will proceed to “assist fund important well being packages that save lives.”
Apple runs this donation marketing campaign forward of World AIDS Day on December 1 every year.
Apple has supported The World Fund for 18 years by means of its partnership with the (RED) model, co-founded by U2 singer Bono. Apple affords some merchandise in a (PRODUCT)RED shade, and a portion of the proceeds from each one in all these merchandise bought by Apple goes to The World Fund. Apple mentioned it has raised greater than $250 million up to now.
The variety of Apple merchandise accessible in (PRODUCT)RED has dwindled lately.
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