Since 2006, Apple has partnered with the (RED) model to lift cash for The International Fund, a company that goals to fight ailments equivalent to HIV/AIDS, tuberculosis, and malaria in Africa. Via this partnership, Apple has lengthy supplied a (PRODUCT)RED shade choice for some merchandise, but it surely has scaled again this effort over the previous few years.
The one current-generation (PRODUCT)RED product that Apple sells new is the iPhone SE 3, which is predicted to be discontinued in March. Past that, its solely remaining (PRODUCT)RED merchandise are the iPhone 14 and a handful of older iPhone instances.
Apple didn’t provide any iPhone 15 fashions in (PRODUCT)RED, and that pattern has continued with iPhone 16 fashions to this point. It did provide the aluminum Apple Watch Sequence 9 in (PRODUCT)RED final 12 months, however that system has since been discontinued, and the colour choice isn’t obtainable for the Apple Watch Sequence 10. Apple additionally discontinued the (PRODUCT)RED model of the Sport Band that was obtainable alongside the Sequence 9.
As well as, Apple has used completely different branding for newer Beats merchandise obtainable in pink, equivalent to Assertion Purple and Clear Purple.
Does this imply Apple is slowly phasing out the (PRODUCT)RED model? It is laborious to say for certain but, as the colour may return sometimes extra selectively. The variety of merchandise obtainable in (PRODUCT)RED has actually dwindled over the previous two years, although, so the way forward for the colour appears to be in jeopardy.
Apple continues to assist The International Fund by means of its annual Apple Pay donation program, which returns from November 29 by means of December 8.
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