PepsiCo is teaming up with Apple to supply Pepsi drinkers free Apple Music entry this summer time. As famous by AdAge, Pepsi at the moment launched its “Press Play on Summer season Marketing campaign.”
The advert blitz will see Pepsi providing 400 million 20-ounce bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Main Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry, and Starry Zero Sugar with Apple Music QR codes. The codes, which can be found beginning at the moment, will present free three-month Apple Music memberships to new clients, journeys to Apple music reside occasions, and Beats headphones.
Pepsi plans to promote the promotion all through the summer time months, beginning with an advert that includes Puerto Rican rapper and singer Dangerous Bunny. Dangerous Bunny was Apple’s 2022 Artist of the Yr, and the “Un Verano Sin Ti” album was Apple Music’s most streamed album in 2022.
Adverts for the free Apple Music codes can be on TV, social networks, and different areas akin to fuel stations and comfort shops.
“We at Pepsi could not be extra excited to kick off this historic partnership with Apple Music and Dangerous Bunny. Each Pepsi and Apple Music have such storied histories within the music area delivering first-of-its-kind experiences for our followers through the years, so it is just becoming that we be part of forces to create ‘Press Play On Summer season’,” mentioned Todd Kaplan, Chief Advertising Officer – Pepsi. “Dangerous Bunny is likely one of the greatest artists on the planet and we’re thrilled to welcome him into the Pepsi household! We’re excited to provide followers unprecedented entry to a number of music experiences and Dangerous Bunny’s catalogue all summer time lengthy.”
Pepsi and Apple first teamed up in 2003, with Pepsi providing 100 million music downloads from the iTunes Retailer.
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