Amazon founder Jeff Bezos says he’ll promote one other 25 million shares within the know-how big, value almost $5bn (£3.9bn).
It comes after the corporate’s inventory market worth hit a file excessive on Wednesday.
In February, he introduced that he would promote Amazon shares value round $8.5bn.
That marked the primary time since 2021 that Mr Bezos had bought Amazon shares.
The corporate’s shares have risen by greater than 30% this yr on expectations that rising demand for synthetic intelligence (AI) know-how will enhance earnings at its cloud computing enterprise.
Final month, Amazon’s inventory market valuation topped the $2tn for the primary time.
Nonetheless, that’s nonetheless behind different main know-how companies Nvidia, Apple and Microsoft, all of which have crossed the $3tn mark.
Amazon reported sturdy quarterly earnings on the finish of the April, that confirmed the corporate’s wager on AI was paying off.
Mr Bezos stepped down as the corporate’s chief govt in 2021 and is at present its govt chair and stays its largest shareholder.
He based Amazon in 1994 in a storage in Bellevue, Washington, when the web was nonetheless in its infancy.
The corporate began out as a web-based bookseller, touting the world’s largest assortment of ebooks.
Since then Amazon has turn out to be one of many world’s main on-line retail and cloud computing firms.
He additionally based the rocket firm Blue Origin, which in Could despatched six prospects to the sting of area.
Mr Bezos is the world’s second richest particular person, in keeping with the Forbes Billionaires record, with an estimated internet value of round $214bn.