Flappd Canada created to assist the greater than three million Canadians with meals allergic reactions store safely
Newmarket resident Sumit Chhabra created an internet platform to assist allergy suffers store safely, all impressed by his son.
Flappd Canada is an internet platform that includes allergy-friendly merchandise and catering to health-conscious shoppers.
“Our son developed a meals allergy when he was simply six months outdated and we came upon as a consequence of an allergic response, sadly,” Chhabra mentioned. “As he has grown, we’ve came upon that he truly has a number of meals allergic reactions and that presents any person with plenty of challenges.”
Impressed by this first-hand expertise and constructing on his background as a pharmacist and researcher, he started wanting into allergic reactions and the way a lot they have an effect on Canadians.
“Basically, it is the immune system’s overreaction to a meals protein,” Chhabra mentioned. “The strict avoidance of the actual meals which the particular person is allergic to is the one answer.”
In Canada, there are 11 meals allergens which were decided to be answerable for a lot of the allergic reactions. They’re: eggs, milk, mustard, peanuts, crustaceans and molluscs, fish, sesame seeds, soy, sulphites, tree nuts and wheat.
Canadian rules require that these allergens be clearly labelled on pre-packaged meals, also referred to as client packaged items.
As a researcher, he mentioned he needed to search out out if allergic reactions are impacting others as a lot as they’re his son.
Greater than three million Canadians self-report having a meals allergy and one in two Canadian households are impacted by meals allergic reactions, in accordance with Meals Allergy Canada, a not for revenue.
Chhabra mentioned he took this info and needed to determine how you can assist all these folks impacted by meals allergic reactions.
He created Flappd Canada to assist makers of client packaged items and the shoppers themselves in terms of allergy-friendly merchandise.
On the model facet, which was lately launched, they will showcase social proof and share product-related info, equivalent to FAQs, retailer availability, and product evaluations and rankings. They will additionally ship out client alerts by the platform.
The buyer facet is because of be launched within the fall however as soon as it is stay, shoppers will have the ability to seek for merchandise, equivalent to dairy-free cookies and all of the choices obtainable will come up. Clients can even add filters like no peanuts or no eggs. Then they will select a product and see detailed ingredient info, evaluations, and the place they will purchase it close by and the way a lot it prices.
Shoppers can even bookmark particular merchandise and can get notified if a recall is introduced for these merchandise so they do not must spend time looking out.
“This platform has been designed based mostly on a deep understanding of client wants and suggestions from Canadians affected by meals allergic reactions and varied dietary preferences. The platform simplifies decision-making for health-conscious shoppers who demand transparency from (client packaged items) manufacturers and rewards the manufacturers with elevated loyalty and buying energy by higher outreach,” Chhabra mentioned.
At the moment, he mentioned, shoppers must depend on United States apps, however as soon as Flappd Canada launches its internet platform that may change.
Clients who’re can join on-line and be a part of the waitlist for Flappd to achieve entry as soon as it has formally launched.
