“Our northern neighbour and Moldova have over 215,000 births yearly, and we see good potential for firm progress there. That is additional supported by the truth that we depend on robust native companions, with whose assist we’re efficiently getting into the Romanian-speaking market,” Feia founder and CEO Hristo Penchev mentioned in a press launch.
The Romanian market launch comes six months after the corporate opened an workplace within the Austrian capital Vienna, getting into the German-speaking market beneath the title GAIA Schwangerschaft and concentrating on customers in Austria, Germany and Switzerland.
“Creating language variations of the appliance in German and Romanian is a part of our technique for growth and increasing our consumer base, permitting us to construct a neighborhood community of contacts and partnerships for quicker and extra environment friendly market entry,” Feia investor Monika Stanisheva mentioned.
The Sofia-based startup plans to increase into Spain and Latin America subsequent, in search of to supply data tailor-made to native medical requirements, authorized norms and consumer wants for every new market, investor Dimitar Georgiev mentioned.
Moreover, this yr, Feia has began integrating modules to assist numerous levels of a girl’s life, together with menstrual calendars, fertility, parenting and postpartum melancholy. The appliance will ship personalised data based mostly on the consumer’s present life stage, pursuits and well being, utilizing an AI-powered navigation system.
Feia, with over 300,000 installations in 63 nations, presents expectant moms and oldsters detailed, localised data on being pregnant, childbirth and baby growth.
