Metra is launching a brand new publicity marketing campaign geared toward encouraging commuters to report something from nefarious exercise to emergencies to unattended luggage.
Brilliant yellow posters asking riders in the event that they “Really feel Unsafe? Name Us Now” will likely be displayed on trains and at stations.
Moreover 911, the posters will embody the Metra Police contact data at (312) 322-2800 and a quantity to textual content — (312) 313-9015.
Riders may scan a QR code to acquire the Metra COPS app, which lets passengers “discreetly” report points.
“It is an app the place folks can go forward and discreetly ship messages to a 24/7 heart on incidents or considerations they’ve on the practice, on the platform or any Metra property,” Govt Director Jim Derwinski mentioned Wednesday at a gathering.
Derwinski famous that “Metra trains are among the many most secure and most safe methods to journey, but when a priority does come up, we wish our clients to know one of the best ways to succeed in us so we are able to reply instantly and successfully,”
“These posters will likely be prominently displayed so the data will likely be obtainable when and the place our clients want it.”
The Metra app additionally might be obtained from the App Retailer or at Google Play.
The railroad inspired clients to report issues together with a criminal offense in progress, disruptive or suspicious habits, vandalism and fare evasion.
Clients can take a photograph or video and ship them to authorities on the app, officers mentioned. “The app ensures discretion by mechanically disabling the person’s smartphone flash, and might be configured by the person to permit reviews made by means of the app to be nameless.”
Though the app has been round for some time, some clients weren’t conscious of it and that is one cause for the brand new marketing campaign, Derwinski mentioned.
“On this surroundings, we thought it pertinent to go forward and make a extra seen relaunch.”