Tucked reasonably effectively inside a “Group Replace” video, Nothing CEO Carl Pei has a reasonably massive announcement for us at the moment (go to eight:45 within the embedded video under to leap straight to it). Particularly, that the corporate is introducing a brand new sub-brand: CMF by Nothing.
Based on Pei, this will probably be a extra reasonably priced model than Nothing itself, centered on delivering “timeless designs” for nice costs, together with “high quality that is very arduous to seek out” in its value section.
Its first two merchandise, launching later this 12 months, will probably be a smartwatch and a pair of earbuds. Each of those will probably be imbued with the design-led mantra that is shared by each Nothing and CMF by Nothing. The CMF merchandise will “work rather well” owing to “the identical consideration to consumer expertise” as Nothing.
In the meantime, Nothing itself will keep dedicated to “design innovation” and pushing boundaries, Pei says. Nothing merchandise will preserve being premium, that includes one of the best efficiency and “newest expertise” (insert joke in regards to the Snapdragon 8+ Gen 1 SoC actually not being that when the Nothing Cellphone (2) launched).
CMF by Nothing will probably be run by a separate workforce inside the corporate to make sure no distractions from its predominant merchandise. Extra particulars in regards to the smartwatch and earbuds are promised to reach “within the coming months”, and we should always undoubtedly see tons of teasers too, so keep tuned for that.
