A brand new evaluation from Counterpoint reveals the free fall of the Indian smartphone market could be coming to an finish. General shipments dropped simply 3% in comparison with Q1, which is lower than analysts anticipated.
Counterpoint researchers imagine that the bettering market circumstances and declining inflation had a very good impression on gross sales. Actually, the premium smartphone section noticed a whipping 112% progress year-over-year. That appears to be in keeping with earlier evaluation claiming that the maturing Indian market is slowly shifting in the direction of costlier smartphones. That is a part of the rationale why Xiaomi is falling behind within the race.
Samsung offered probably the most smartphones within the nation with 18% share in Q2 2023, adopted by vivo, Xiaomi, Realme and Oppo, in that order.
So far as the premium market is worried, Samsung lastly overtook Apple due to good provides on its foldables, older Galaxy S22 lineup and the S21 FE. Moreover, Samsung’s Finance+ program helped a bunch. However relating to the ultra-premium market above INR 45,000, Apple continues to be the highest performer with 59% share. Apparently sufficient, India is now in Apple’s high 5 markets, the Cupertino firm lastly gaining some traction after so a few years of negligible gross sales there.
