A brand new report from Bloomberg states that Apple is seeking to enhance its income this yr by growing the iPhone 15 lineup common promoting worth. This could be enabled by the 2023 iPhone 15 Professional Max, which would be the costliest iPhone ever, however there’s additionally going to be a change within the distribution of the variations.
Regardless of the financial uncertainty this yr Apple feels its complete gross sales will stay unchanged at about 85 million models. There shall be fewer base iPhone 15 orders resulting from CMOS sensors points and Apple will enhance iPhone 15 Professional manufacturing to compensate for the shortage of low cost iPhone 15.
To some extent, it is smart for Apple to extend its costs, as we have seen most producers do this within the final yr or so. Actually, Throughout its 2022 launch occasion, Apple stated it would not be growing its costs for the iPhone 14 lineup, however that was true just for China and the US, whereas European iPhone costs went up considerably.
