- We’ve heard that AMD’s RX 9070 launch has been a storming success
- A advertising supervisor for AMD in Japan has claimed that “Radeon’s gross sales share in Japan has reached 45%”
- Different latest experiences of ‘unprecedented’ demand for RX 9070 GPUs seems to again up this notion, and Group Purple appears to be going nice weapons now
AMD’s RDNA 4 launch has been a giant success by all accounts, and we’ve simply had one other indication of simply how a lot of a victory the brand new RX 9070 graphics playing cards have been for Group Purple.
VideoCardz experiences that AMD (and its card-making companions) held a press occasion in Japan, the place a consultant of the corporate noticed that “AMD isn’t used to promoting so many graphics playing cards.”
AMD’s Yoshiaki Sato, who’s advertising supervisor for Japan, additionally shared some eyebrow-raising data, as aired by way of a report from Ascii (a Japanese website – so keep in mind that is translated from Japanese).
Sato claimed that “[AMD] Radeon’s gross sales share in Japan has reached 45%, and we’re at our peak now.” A consultant from ASRock, Mr Haraguchi, noticed that AMD was nonetheless “beneath the bulk” and added “let’s goal for 70%” of market share.
It’s additionally price remembering that on the tail finish of final week, David McAfee, AMD’s Company VP and Normal Supervisor, defined that the RDNA 4 GPU launch was “actually unprecedented” when it comes to the demand witnessed for these boards. This was in a prolonged interview with Sizzling {Hardware}.
Evaluation: A golden GPU alternative for AMD
Concerning the talked about statistic from Japan, it is a little bit of an odd one, as a result of when it comes to world market share, AMD is approach behind Nvidia, and really a lot the underdog – or at the very least this was actually the case earlier than the RX 9070 GPUs had been launched. Sometimes, Nvidia holds 80% or extra of the discrete desktop graphics card market – it truly reached 90% in December 2024 – so the gulf between Group Inexperienced and Purple is large.
Except the state of affairs is kind of completely different in Japan – or one thing has been misplaced in translation right here – evidently maybe the determine of 45% of ‘Radeon gross sales share’ may solely seek advice from the latest gross sales exercise (for the reason that RDNA 4 launch).
Moreover, we’re not advised something concerning the supply of this stat, so we have to deal with it cautiously – the proportion is simply plucked out of the air, and there are questions on this. For instance: might or not it’s primarily based on the gross sales of a single retailer? We don’t know, but when it actually does replicate the broader image of the Japanese state of affairs, proudly owning nearly half the marketplace for desktop GPUs feels like a significant turnaround for AMD, frankly – however I’ve my reservations right here.
That mentioned, there’s little doubt AMD has executed very effectively with its new RX 9070 graphics playing cards – though there’s one sticking level, specifically that demand is effectively outstripping provide for these GPUs. Certainly, it’s nonetheless very laborious to seek out an RDNA 4 graphics card (try our the place to purchase information for some assistance on that entrance, by the way), which is a irritating state of affairs for PC avid gamers.
Now, launch inventory ranges could have been a lot better for AMD than Nvidia’s Blackwell GPUs, however that’s not saying a lot, and what we’re seeing is the inflation of costs even at retailers (somewhat than simply scalpers) for each RDNA 4 and RTX 5000 merchandise.
Certainly, on the press occasion over in Japan, AMD’s companions complained about not being provided with sufficient GPU chips to make RX 9070 boards, and Group Purple somewhat deflected the problems raised (which is the place the remark about AMD not getting used to promoting graphics playing cards got here in).
What we have now heard elsewhere, from the aforementioned interview with David McAfee, is that AMD is “ramping provide of Navi 48 very aggressively,” with Navi 48 being the chips that energy the RX 9070 graphics playing cards.
AMD’s Frank Azor additionally not too long ago knowledgeable us that extra provide of RDNA 4 GPUs is coming ‘ASAP’ which sounds promising. What avid gamers additionally want, although, is for a few of that stock to reach at MSRP pricing for entry-level graphics playing cards, as a result of throughout the launch, solely a restricted variety of fashions seemed to be accessible at that worth.
It is a huge alternative for AMD to actually leverage a bonus over Nvidia, and take again turf within the mid-range GPU house, rising its market share to a more healthy proportion than ever earlier than – which is outwardly already taking place in Japan.
There’s a number of frustration presently being vented at Nvidia – over the shortage of RTX 5000 inventory, pricing, and (uncommon) hardware-level faults with its new Blackwell GPUs (or certainly points round crashing) – so if AMD can safe sufficient provide of RX 9070 fashions, bought at a good worth, this could possibly be the turning of the GPU tide, probably in a giant approach within the favor of Group Purple.
Right here’s hoping, as a result of that may solely be good for competitors out there, and placing stress on Nvidia to decrease Blackwell GPU pricing (hopefully).
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