Apple has a staggering advertising and marketing declare for the new MacBook Air with the M4 chip.
Particularly, Apple says the brand new MacBook Air is as much as 23x quicker than the final Intel-based mannequin. Nevertheless, there are some particulars within the wonderful print to pay attention to.
First, Apple mentioned it in contrast a brand new 2025 MacBook Air with a 10-core M4 chip and 32GB of RAM to a 2020 MacBook Air with a quad-core Intel Core i7 processor and 16GB of RAM. Each of the MacBook Air fashions have been configured with a 2TB SSD. These are the perfect specs which are or have been obtainable for every of those MacBook Air fashions.
Second, Apple mentioned its check consisted of utilizing the Tremendous Decision function on a 4.4MB picture in picture enhancing app Pixelmator Professional — which it now owns. The function makes use of machine studying to extend the decision of pictures, whereas preserving sharpness and particulars.
So, the as much as 23x quicker efficiency declare is tied to fairly a particular activity.
Here’s what Apple’s wonderful print says in full:
Testing carried out by Apple in January 2025 utilizing preproduction 13-inch and 15-inch MacBook Air methods with Apple M4, 10-core CPU, 10-core GPU, and 32GB of RAM, in addition to manufacturing 1.2GHz quad-core Intel Core i7-based MacBook Air methods with Intel Iris Plus Graphics and 16GB of RAM, all configured with 2TB SSD. Examined utilizing Tremendous Decision with Pixelmator Professional 3.6.14 and a 4.4MB picture. Efficiency exams are carried out utilizing particular laptop methods and mirror the approximate efficiency of MacBook Air.
What about different duties? Apple supplied some extra comparisons:
– Spreadsheet calculation efficiency in Microsoft Excel is as much as 4.7x quicker than the quickest Intel-based MacBook Air, and as much as 1.6x quicker than the 13-inch MacBook Air with M1.
– Video enhancing in iMovie is as much as 8x quicker than the quickest Intel-based MacBook Air, and as much as 2x quicker than the 13-inch MacBook Air with M1.
– Picture enhancing in Adobe Photoshop is as much as 3.6x quicker than the quickest Intel-based MacBook Air, and as much as 2x quicker than the 13-inch MacBook Air with M1.
– Net shopping is as much as 60 p.c quicker when in comparison with a PC laptop computer with an Intel Core Extremely 7 processor, and extra demanding duties stand up to 2x quicker efficiency.
These claims appear extra practical for many customers.
Finally, whereas the 23x declare is likely to be overselling issues a bit, it’s true that any MacBook Air with an M1 chip or newer is dramatically quicker than any Intel-based mannequin. You probably have been holding off on upgrading, you’re in for a deal with.
You possibly can pre-order the brand new MacBook Air now on Apple’s on-line retailer, and it’ll start arriving to clients on Wednesday, March 12.
