A brand new YouTube subscription tier might come earlier than you assume, as Google may very well be going forward with the relaunch of YouTube Premium Lite, a budget-friendly model of its YouTube Premium tier which lived for a brief two years earlier than being axed in 2023. The tier is designed for individuals who wish to use YouTube for ad-free video content material fairly than music, creating a brand new subscription tier that separates the YouTube Premium and YouTube Music bundling.
Based on Bloomberg ($/£), YouTube Premium Lite will probably be introduced within the US, Australia, Germany, and Thailand quickly, however has been testing abroad for months as reported by The Verge. Since information broke out, a YouTube spokesperson said “as a part of our dedication to supply our customers with extra alternative and suppleness, we’ve been testing a brand new YouTube Premium providing with most movies ad-free in a number of of our markets”. In the mean time subscription costs will not be set in stone, nonetheless, a person on Threads posted a screenshot (see under) of a potential worth vary for the US model of the tier again in October – across the time when YouTube confirmed it was in testing.
Submit by @jonahmanzano
View on Threads
It’s a no brainer that YouTube Premium Lite will take away advertisements from movies, however from what has been mentioned about its relaunch to date, that appears to be the one profit it’ll carry to the desk. In contrast to the higher-priced YouTube Premium tier, which incorporates helpful new tips and extra advantages together with offline downloads, background playback, and full benefit of YouTube Music, these options gained’t be a part of the lower-priced ‘Lite’ tier
Because it stands, customers who subscribe to YouTube Premium have full entry to the music streaming service YouTube Music which lets you stream music and podcasts and watch music movies with out advertisements. As described by Bloomberg, YouTube Premium Lite is designed to ‘goal viewers who primarily wish to watch packages aside from music movies’, due to this fact solely music movies will nonetheless embrace advertisements. Although advertisements gained’t be fully eradicated within the ‘Lite’ tier, it’s nonetheless sufficient to entice new prospects who at the moment depend on music streaming platforms that aren’t YouTube Music.
A saving grace for non-YouTube Music customers
For many individuals like myself, we’ve resorted to the greatest music streaming companies like Spotify, Apple Music, and even Tidal to get essentially the most out of our listening experiences. I don’t know of anybody near me who makes use of YouTube Premium for that matter, and the one factor I can pin it all the way down to is as a result of its bundling with YouTube Music appears somewhat pointless after they use various companies. This is the reason I believe that YouTube Premium Lite might present that long-needed separation between video and music streaming.
YouTube Premium has at all times been a kind of companies that I’ve by no means seen the attraction for. That’s solely as a result of I’m a loyal Spotify person and due to this fact don’t have any motive to make use of YouTube Music. Nevertheless, after listening to the rumors that YouTube Premium Lite may very well be on the way in which, I’m ready to give up.
