Apple nonetheless completely dominates the US smartphone market, Counterpoint Analysis’s newest quarterly market share report reveals. The Cupertino fruit firm commanded 53% of the pie within the third quarter of this 12 months (July to September), with Samsung a distant second at 23%.
In third was Lenovo, which owns Motorola let’s not overlook – we assume most, if not all of that 14% share was truly Motorola’s. The following model is, maybe surprisingly, HMD, nevertheless it solely managed a 1% market share. “Others” solely account for 9%. We won’t consider a extra polarized market than this, the place one participant has over half of the pie, and solely two different manufacturers truly matter.
As you’ll be able to see from the picture above, Apple’s market share has held regular for the previous three quarters after a peak in This autumn of final 12 months, and in Q2 and Q3 of 2023 it was additionally across the similar level it’s now. That’s amazingly constant efficiency, we’ve got to say. Then again, Samsung dropped from a peak of 31% in Q1 2024, and Lenovo/Motorola had its greatest quarter of the previous six in Q3 2024.
The general market decreased 6% in Q3 in comparison with Q3 2023. Thus, Apple’s precise shipments (not market share) had been down 5% year-on-year. Samsung’s shipments decreased 13% YoY, whereas Motorola went up 21% YoY “primarily as a consequence of an improved pay as you go efficiency from the Moto G Play 2024“.
