Apple’s base mannequin iPhones have collectively accounted for 42% of its smartphone gross sales this yr, however iPhone Professional Max gadgets stand because the best-selling particular person mannequin, in accordance with new information from Client Intelligence Analysis Companions (CIRP).
The report reveals an attention-grabbing gross sales distribution throughout Apple’s iPhone lineup, however the information must be interpreted rigorously owing to Apple’s tiered product technique. That is as a result of the corporate sells a number of generations of base mannequin iPhones concurrently at completely different value factors, nevertheless it solely ever affords a single (present) technology of Professional and Professional Max fashions.
In impact, this implies the bottom mannequin’s 42% share represents mixed gross sales throughout a number of iPhone generations.
Taking a look at particular person fashions, the iPhone Professional Max captures 26% of gross sales, adopted by the Professional at 19% and Plus fashions at 13%. The Plus mannequin’s efficiency is especially notable provided that it changed the smaller iPhone mini in 2022 and has since exceeded its predecessor’s market share.
Additionally notable is that the findings exhibit a transparent shift in client preferences towards bigger shows. When Apple launched its first Plus-sized iPhone in 2014, the iPhone 6 Plus, many questioned whether or not shoppers would embrace bigger telephones. And but right now, the mixed share of Plus and Professional Max fashions accounts for 39% of iPhone gross sales.
CIRP’s evaluation additionally highlights the monetary impression of bigger fashions. Each Plus and Professional Max variants contribute considerably to iPhone’s common promoting value and gross margins, commanding greater costs than their standard-sized counterparts regardless of sharing related inside elements. Observe that these figures exclude gross sales of Apple’s entry-level iPhone SE.
The findings counsel Apple has efficiently diversified its iPhone lineup to attraction to completely different consumer preferences and value factors, whereas sustaining robust gross sales throughout all dimension classes. As CIRP places it, Apple’s “jumbo telephone experiment” has turned out to be successful. Nonetheless, the place Apple’s rumored slimmer however not essentially greater iPhone 17 “Air” mannequin will match into this technique subsequent yr stays to be seen.
