Apple as we speak shared a letter celebrating the upcoming 10-year anniversary of Apple Pay, which launched within the U.S. on October 20, 2014 as a part of iOS 8.1.
Right here is the complete letter from Jennifer Bailey, Apple’s vice chairman of Apple Pay and Apple Pockets:
After we began our journey with Apple Pay 10 years in the past, we noticed a singular alternative to leverage Apple’s {hardware} and software program to make a significant impression on the monetary well being and lives of our clients. From the outset, we envisioned a world the place you possibly can use your iPhone to seamlessly pay for all the things — from groceries to coach tickets, in particular person and on-line, throughout the globe — all whereas holding your private and monetary data secure and personal.
At present, Apple Pay is utilized by a whole bunch of hundreds of thousands of customers in 78 markets, at checkout on hundreds of thousands of internet sites and apps, in tens of hundreds of thousands of shops worldwide, and is supported by greater than 11,000 financial institution and community companions. We hear from clients day-after-day about how a lot they love the benefit, safety, and privateness protections Apple Pay gives of their each day lives, and the way a lot they take pleasure in utilizing it throughout their gadgets — together with iPhone, Apple Watch, iPad, and Mac.
One among my earliest recollections of realizing how Apple Pay was positively impacting customers’ lives was after we rolled out Apple Pay for transit in Tokyo, which is utilized by hundreds of thousands of vacationers day-after-day. I watched in awe as folks rapidly tapped their iPhone or Apple Watch to pay whereas passing by the turnstiles — no must fish out any money, playing cards, or cash from their wallets, and even unlock or wake their gadget. It’s a fantastic instance of how Apple Pay’s seamless and safe buyer expertise delivers comfort and peace of thoughts to customers world wide, whether or not they’re commuting to work, buying on-line, or selecting up their morning espresso.
We all know how essential it’s for purchasers to really feel safe and belief that their monetary transactions are personal when making a fee. That’s why we’re all the time working to safeguard customers, whereas additionally enabling banks to have industry-low ranges of fraud for Apple Pay transactions. And it’s additionally why Apple Pay was designed to guard customers’ extremely delicate private and monetary data, like their card quantity, which isn’t shared with retailers. Our clients belief that after they use Apple Pay wherever, they’ll have the peace of thoughts that their funds are protected.
Wanting forward at what’s subsequent for Apple Pay, we’re excited to now deliver our customers extra methods to pay, together with the choice to redeem rewards and entry installment loans from Apple Pay-enabled issuers and lenders proper at checkout with Apple Pay on-line and in-app on iPhone and iPad. This provides customers better flexibility in how they pay with the simple and trusted Apple Pay expertise they already know and love. It additionally gives Apple Pay-enabled issuers and lenders with new methods to attach with their clients, and make their rewards and installment choices much more accessible.
Past funds, we’re additionally advancing our broader imaginative and prescient of changing customers’ bodily wallets with a simple, safe, and personal digital pockets — Apple Pockets. At present, customers can seamlessly and securely add and entry eligible occasion tickets, transit playing cards, keys, authorities IDs, and extra all from Apple Pockets. And we’re all the time in search of new methods to make utilizing Apple Pockets handy whereas delivering unparalleled safety and peace of thoughts.
The final decade was an unimaginable journey, and we’re thrilled that so many individuals world wide are having fun with the expertise that Apple Pay and Apple Pockets present. I can’t wait to see what the subsequent 10 years have in retailer.